Ivy & Lace Floral Designs
This month we spoke to freelance floral designer, Leila Simons, about her new start-up venture into the world of floristry. From her home workshop in Langton Green, Leila launched Ivy & Lace Floral Designs, a company dedicated to creating beautiful, English-garden inspired floral bouquets and displays at affordable prices.
What made you decide to launch Ivy & Lace?
It all started in 2015 when I decided to create the flowers for my own wedding. I spent a lot of time collecting inspirational photos of bouquets and table displays on Pinterest and Instagram but found quotes from large-scale florists to be well out of my price range. I decided to have a go myself and thoroughly enjoyed the whole experience, despite it being incredibly stressful! I took a course at the Covent Garden Academy of Flowers after the birth of my son last year and gained experience working on weddings and events. I decided not to return to my job in the City after maternity leave and with the support of friends and family Ivy & Lace grew from there.
What makes your approach to wedding flowers unique? I limit myself to two weddings a month to make sure that every couple receives my complete focus for their big day. Wedding flowers should be beautiful and unique but often need to be within a certain budget. I work closely with couples in the months leading up to their wedding to make sure we have a shared vision that can be delivered within their budget, without compromising on the look and feel.
How would you describe your style? I absolutely love relaxed, whimsical English-garden inspired bouquets and floral pieces. I think bouquets look their best when they could have been plucked from hedgerows on the way to the church! Beautifully scented roses, peonies and dahlias really ‘pop’ when they are mixed with green and grey foliage. Eucalyptus is a particular favourite of mine at the moment.
What would be your one piece of advice for couples when it comes to wedding flowers? If you don’t feel like you are getting the right amount of time and focus from your florist then consider going elsewhere. It’s so important that your florist shares your vision and that they will deliver that on the day. They should be involved in your planning process and be available to discuss new ideas as your vision evolves.
What’s next for Ivy & Lace? Currently, a lot of my focus is on Christmas with a selection of fresh floral festive wreaths available to order on our website for local delivery around Tunbridge Wells. I’m also looking forward to working on some beautiful weddings in 2019.
firstname.lastname@example.org | 07982 996 230 | www.ivyandlace.co.uk